Napoli è il luogo magico in cui si annulla la distanza fra possibilità e realtà: tra il puro pensiero e la sua realizzazione pratica. Non è perciò casuale che Napoli, città dell’essere (e non dell’avere), venga rappresentata da un elemento impalpabile: la sua Aria.
Impalpabile sì, ma (ancora una volta, come là avviene per tutte le idee) utilizzabile. L’aria di Napoli è stata infatti catturata, costretta nello spazio angusto di una lattina, e messa in vendita. Comprarla è un affare bell’e buono, perché quest’aria è straordin/aria: è la stessa che i napoletani inspirano ed espirano, e dalla quale vengono continuamente ispirati, in un circolo virtuoso ormai plurimillenario.
L’aria di Napoli deriva dall’ accorta miscelazione di aria di Posillipo (più ricca di Ossigeno), aria del Vomero (con alte dosi di gas di scarico) e aria della Sanità (con più CO2, per l’elevato numero di abitanti per mq).
Con smog: viene addizionata con smog dell’ora di punta del centro di Napoli.
Senza smog: nessuna traccia di rifiuto urbano aereo.
Capostipite dei “souvenair”, quest’aria ricorda Napoli a chi c’è stato , e a chi non c’è stato, e magari vorrebbe andarci. E’ perciò l’ideale come regalo. Oltre a svolgere la sua funzione di souven(a)ir, da concentrato di creatività qual è, si presta a molteplici usi:
Chiusa, la lattina di aria di Napoli è un salva-vita per napoletani fuori sede in caso di nostalgia acuta, un prestigioso oggetto da collezione (da sola, o insieme alle altre souvenair), un originale soprammobile;
Aperta, la lattina può essere tenuta sulla scrivania come portapenne, o come contenitore di spiccioli, o come fermacarte;
Aperta o chiusa, questa lattina è una potente ancora di creatività: suggerisce in chi ce l’ha davanti la possibilità di trovare nuove soluzioni a partenza da quello che ha a disposizione (se pò ffà).
Qualche volta ricorda la necessità di distinguere tra le cose urgenti e quelle davvero importanti (chi t’o’ ffa fà).
THE PREHISTORIC AIR NAPLES: Gennaro Ciaravolo a Neapolitan guy invented the air of Naples few years ago. A wealthy man, friendly, always ready to joke, well known in town for his jokes. Gennaro Ciaravolo did this invention to earn above-he lived on income, not sales.
L ” Aria ‘e Napule “(so called) invented it for fun, after World War II. Recounting that he designed and sold the air of his city, Gennaro Ciaravolo wanted to pillory a “Neapolitan” reactionary who just then began to assert itself, and put in place the ability to solve problems (this means, typically Neapolitan) a all’imbroglio sort of race and deception: the word “smart”, which had always been the Neapolitan “high”: that is noble, clean, had become, in those difficult years, synonymous with “cheater”. According to this, the Neapolitans, with their “smarts”, and legendary ability to get by, they found a way to make money even with the war.
Like all clichés, it was more idiotic: it was clear to everyone that the war had sent hundreds of thousands of people misery. The same Gennario Ciaravolo had lost not a little, although it remained in good economic conditions. That the ” air ‘and Napule “existed, and sold, was false, but was considered true. Because it was a good story: the stereotype of the Neapolitan represented as a sort of King Midas, able to transform any resource damage, confirmed the fact came out great. With the added flavor of revenge: the Americans, who had given (with condescension) in the dead of hunger as we all those cans full of all good things, now if ricompravano, empty moreover, (as “full” air only), by paying its weight in gold. A story too good to be false, then no one dared to question it.
Nobody asked how, where and with what materials, Gennaro Ciaravolo had closed again for re-use empty cans of food at a time when it was left standing any production: and why he had not seen even a banquet sale, or at least one copy of this famous ‘Air’ and Napule “. C’s friends (and friends of friends) were proud of his genius, that redeemed all the Neapolitans. Gennaro Ciaravolo he laughed. No one, among others, had taken (with or large) the quote that he, an educated man (with or close) and collector of modern art, had done: the can of air of Naples postponed because of the ampulla “Air de Paris” created by Marcel Duchamp in another war: the preceding one.
The news that Naples is sold empty cans to make fun (and profit on) Americans looking for something to take home as souvenirs, the largest circulated short. “Sown” by Gennaro Ciaravolo, this (false) news would have sprouted in the stories of those who had found it too good to be true. And so, for avvalorarla, they said they saw with their eyes, in the city, the banquet with the air of Naples for sale.
This type of spread “horizontally”, based on interpersonal drumbeat, would be recognized in later years as the typical propagation mechanism of the “urban legends”; false stories that are believed to be true, and therefore endorsed by (false) witness testimony. To unravel the mechanisms with a range of innovative interventions “field” is, forty years later, his granddaughter, noted psychiatrist and artist. But someone knew the truth of Naples on Air. He knew, since 1947, a young filmmaker, who became one of the greatest Italian directors: Dino Risi. He had revealed the well-known journalist and writer Roberto Minervini.
Apparently the Napoletanti have reinvented this gift!
Naples is the magical place where you cancel the distance between possibility and reality: between pure thought and its practical realization. It is therefore not accidental that Naples, a city being (and not of having), is represented by an intangible: its air.
Gossamer yes, but (once again, as there is for any ideas) to be used. The air of Naples has in fact been captured, forced into the narrow space of a can, and put up for sale. Buy a ready-good deal, because this air is straordin / air: it is the same as the Neapolitans breathe in and out, and from which they are continually inspired, in a virtuous circle now several thousand years.
The air of Naples, derives from ‘prudent mixing of air Posillipo (richer in oxygen), Air Vomero (with high doses of exhaust gas) and air of Sanità (with more CO2, the high number of inhabitants per square meters).
With smog: smog is added with the rush of downtown Naples.
No smog: no trace of municipal waste by air.
Founder of “souvenair”, this air reminds Naples who was there, and who was there, and maybe wants to go there. And ‘thus ideal as a gift. In addition to performing its function of souven (a) ir, to concentrate what is creativity, lends itself to many uses:
Closed, the can of air of Naples is a life-saving Neapolitan offsite in case of acute nostalgia, a prestigious collection object (alone or together with other souvenair), an original ornament;
Open the can can be held as a pen on the desk, or as a container of loose change, or as a paperweight;
Open or closed, this can is a powerful yet creativity suggests those who have it in front of the possibility of finding new solutions starting from the one that is available (you can do it).
Sometimes recalls the need to distinguish between urgent and the truly important things (who do you do?).